Content Marketing with AI: Learn the Basics of MarketMuse

Artificial intelligence (AI) receives  a lot of attention these days, and experts are constantly looking for new ways to incorporate it into business/marketing. One particular platform you should have on your radar is MarketMuse, which is an AI-powered research assistant that accelerates content creation and optimization so you can win in organic search. For this [ ] The post Content Marketing with AI: Learn the Basics of MarketMuse appeared first on Best Legal Practices.
https://bestlegalpractices.com/marketmuse/

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These are the Top Content Marketing Metrics You Should Be Measuring

Content marketing is an integral aspect of most legal marketing campaigns. And for good reason. It s incredibly cost-effective and allows you to reach a highly targeted audience with relative ease. So of course lawyers continue to devote a significant amount of time and energy to this strategy. But one of the main issues that marketers [ ] The post These are the Top Content Marketing Metrics You Should Be Measuring appeared first on Best Legal Practices.
https://bestlegalpractices.com/content-marketing-metrics/

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3 Original Research Formats for Generating Data

In our last article, we discussed the impact that performing original research can have for your legal marketing campaign. This particular medium is something that s incredibly popular right now and is almost guaranteed to get results—assuming you do it correctly. So let s say that you re interested, but you re not exactly sure how to get started. [ ] The post 3 Original Research Formats for Generating Data appeared first on Best Legal Practices.
https://bestlegalpractices.com/original-research-formats/

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Explode Your Traffic by Performing Original Research

There s a lot of content on the Internet. One expert guesses that roughly 2.73 million blog posts are written every day. Another places it upwards of 17.7 million! This means that it s becoming increasingly difficult for your content to stand out—no matter how well researched and written it may be. To rise above the noise, [ ] The post Explode Your Traffic by Performing Original Research appeared first on Best Legal Practices.
https://bestlegalpractices.com/performing-original-research/

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What’s the Optimal Email Length According to Research? Hint: Less is Best

Email marketing is the bread and butter for many law firms. And for good reason. According to Statista, In 2017, global email users amounted to 3.7 billion. This figure is set to grow to 4.1 billion users in 2021. Not only that, Email has a median ROI of 122 percent – over 4x higher than other marketing [ ] The post What s the Optimal Email Length According to Research? Hint: Less is Best appeared first on Best Legal Practices.
https://bestlegalpractices.com/optimal-email-length/

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Use These 4 Simple Techniques to Increase Time on Site

The longer visitors spend on your law firm s site, the likelier they are to convert. In fact, a 2017 study by Wolfgang Digital discovered, By increasing time on site by 16 percent, conversion rates ramp up 10 percent. Pages per session also correlated solidly with revenue growth (0.25). The bottom line is that anything you [ ] The post Use These 4 Simple Techniques to Increase Time on Site appeared first on Best Legal Practices.
https://bestlegalpractices.com/increase-time-on-site/

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Provide a Better Visitor Experience By Fixing These Common Navigation Mistakes

Navigation is one of the most critical elements of your law firm s website. In fact, a report by KoMarketing found, After reaching a company s website via a referral site, 50 percent of visitors will use the navigation menu to orient themselves. Furthermore, they found that poor navigation is one of the top things that annoys [ ] The post Provide a Better Visitor Experience By Fixing These Common Navigation Mistakes appeared first on Best Legal Practices.
https://bestlegalpractices.com/common-navigation-mistakes/

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