Why Your Law Firm Should Use Question Keywords in Your SEO

There were roughly 1.2 trillion Google searches in 2018. Out of those, about eight percent involved question keywords. “Who,” “What,” “Where,” “When,” “Why,” and “How,” as well as “Am”and “Is” are all examples. And it’s easy to see why these are so common. Most people (including legal prospects) turn to Google to find answers for their […]
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4 Reasons to Use Facebook Messenger for Legal Marketing

With 2.27 billion active users as of Q3 2018, it’s easy to see why Facebook is still the go-to social network for many lawyers. You’re likely already using it in some capacity to increase exposure and generate leads for your law firm. But one feature you may not be fully taking advantage of is Facebook Messenger. […]
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https://bestlegalpractices.com/facebook-messenger-legal-marketing/

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Considerations When Choosing a WordPress Plugin

  WordPress is the preferred content management system of many lawyers. It’s simple, intuitive and allows you to create a professional website with virtually no coding knowledge. WordPress also has a massive number of plugins — over 54,000 as of early 2019. However, not all plugins are created equal, and it can be tricky selecting […]
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These YouTube Stats Show Just How Massive It Is in 2019

Despite its humble beginnings, YouTube has grown to become one of the most successful social media platforms in history. It’s now a must for any law firm looking to tap into video marketing. Here are some recent YouTube stats that put things into perspective and show just how massive it is in 2019. YouTube Has […]
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https://bestlegalpractices.com/youtube-stats-2019/

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The Most Important Legal Marketing Metrics in 2019

  No longer is it acceptable to base your legal marketing strategies “on a hunch” and hope for the best. These days, it’s all about using quantifiable data. With that being said, here are some of the most important legal marketing metrics your law firm should pay attention to in 2019. Customer Acquisition Cost TechTarget […]
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https://bestlegalpractices.com/legal-marketing-metrics-2019/

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Boost Facebook Video Engagement with These Tactics

Facebook is going strong and is still the world’s go-to social media platform. On it, users digest a variety of different content forms, with video now being one of the biggest. In fact, Biteable reports 500 million people watch videos every day on Facebook, with 100 million hours of video being watched. But for your law firm’s […]
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https://bestlegalpractices.com/boost-facebook-video-engagement/

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The Top 3 Personalized Experiences Marketers Are Offering

Legal prospects come from different backgrounds, have different needs and different expectations. So it’s important that lawyers don’t treat each one the same. Salesforce reports, “By 2020, 51 percent of consumers expect that companies will anticipate their needs and make relevant suggestions before they make contact.” But what specific types of personalized experiences are being offered? […]
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