Why Video May Be the Cure for Low Facebook Engagement

With 2.23 active users in the second quarter of 2018, it’s easy to see why Facebook is a popular marketing resource for lawyers. But unfortunately, some of their success is being negated by low Facebook engagement. Let’s now discuss why users are engaging less frequently with Facebook content and why video may be the cure. What […] The post Why Video May Be the Cure for Low Facebook Engagement appeared first on Best Legal Practices.
https://bestlegalpractices.com/video-cure-for-low-facebook-engagement/

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How to Increase the Length of Time People Read Your Content

Content marketing has been and continues to be a major source of lead generation for law firms. When you consider that 86 percent of eventual clients perform non-branded search queries for research, it proves that creating compelling content is of the utmost importance. And one of your main goals is to increase the amount of […] The post How to Increase the Length of Time People Read Your Content appeared first on Best Legal Practices.
https://bestlegalpractices.com/increase-length-of-time-people-read-your-content/

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Provide Superior Customer Service by Offering Live Chat

Customer service is a huge selling point. In fact, “81 percent of people indicate that they are willing to spend more with an organization for a better customer experience, and 1 in 10 (9 percent) would increase spend by more than a half.” Unfortunately, many clients are underwhelmed with the level of customer service they’re getting […] The post Provide Superior Customer Service by Offering Live Chat appeared first on Best Legal Practices.
https://bestlegalpractices.com/customer-service-live-chat/

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What are Header Tag Best Practices?

Header tags play a significant role in the structure of your content as well as in SEO. They help readers navigate through your text and find key information they’re looking for and also help search engines understand the meaning of that text. If you’re not quite sure what these look like, here are some examples […] The post What are Header Tag Best Practices? appeared first on Best Legal Practices.
https://bestlegalpractices.com/header-tag-best-practices/

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Tips for Optimizing Your Google My Business Listing

Online reviews have never been bigger than they are today. 2017 research from Podium found, “93 percent of consumers say online reviews have an impact on their purchase decision, and 58 percent look at online reviews at least weekly.” If your law firm is able to get a sizable volume of positive reviews, you can […] The post Tips for Optimizing Your Google My Business Listing appeared first on Best Legal Practices.
https://bestlegalpractices.com/optimizing-google-my-business-listing/

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5 Types of Middle-of-Funnel Content to Help Nurture Leads

There’s a lot that takes place between the time that a prospect first becomes aware of your legal brand and when they actually convert into a client. According to Square 2 Marketing, “On average 73 percent of leads are not sales-ready, 50 percent are qualified leads but not ready to buy and 79 percent never convert […] The post 5 Types of Middle-of-Funnel Content to Help Nurture Leads appeared first on Best Legal Practices.
https://bestlegalpractices.com/middle-of-funnel-content/

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