Social media marketing (SMM) has been a godsend for lawyers. It provides an ideal platform to reach a massive user base, build relationships with potential clients and generate ongoing leads. But it can also be challenging to manage, especially when you’re active on multiple networks. One way to rise to that challenge is to use […] The post Nearly Half of Businesses Use Social Media Software. Should Your Law Firm? appeared first on Best Legal Practices.
Content marketing is potent—very potent. But like any other marketing strategy that’s proven to be effective, more and more law firms are now using it. And this has resulted in a tidal wave of content, which makes it increasingly difficult to reach your prospects. But one way to stand out and generate more interest in […] The post 3 Reasons Your Law Firm Should Use Interactive Content appeared first on Best Legal Practices.
Content marketing is a revolutionary strategy if you really think about it. Your law firm creates targeted content that answers your audience’s common questions and satiates their desire for knowledge. In turn, this helps you generate quality leads and ultimately acquire new clients. The only issue is that many content marketers miss the mark. The impact of […] The post Study Finds Top Content Marketers Put Their Audience’s Informational Needs over Promotions appeared first on Best Legal Practices.
Google+ has been in gradual decline over the past few years. But the ailing network will be officially closing its doors in the wake of a major data security breach. Here are the details and what it means for your legal marketing efforts moving forward. What Happened? The incident was first reported by the Wall […] The post Say Goodbye to Google+ appeared first on Best Legal Practices.
Content curation serves multiple purposes. It entertains and informs your legal audience, establishes thought leadership, and in some cases helps form valuable relationships with influencers. And it’s a technique that some of the savviest content marketers are using. Curata reports, “The target content marketing mix by superstar content marketers is 65 percent created, 25 percent […] The post Use These Content Curation Formats to Wow Your Legal Audience appeared first on Best Legal Practices.
For years, entering www before the name of a website in the URL bar was the norm. So much so that it’s become an automatic behavior, and many people continue to type in www without even thinking about it. But recently, there’s been a growing trend where more and more legal sites (and websites in […] The post Should Your Legal Site Use the www Prefix or Not? appeared first on Best Legal Practices.
Having a reliable means of generating ongoing leads is essential for legal marketers. This ensures a healthy sales funnel and paves the way for acquiring new clients. One of the best ways to go about this is to use lead magnets. “A lead magnet is an incentive you offer to potential buyers in exchange for […] The post 5 Types of Lead Magnets Your Law Firm Can Use to Gain More Clients appeared first on Best Legal Practices.