Which Content Formats Should You Use for Legal News? (Original Research)

A big part of successful legal blogging is breaking down recent legal news. This shows that you stay up on current trends and have your finger on the pulse of the legal realm. Both of which are important for impressing prospects and bringing in new clients. The only question is, which content formats should you use? [ ] The post Which Content Formats Should You Use for Legal News? (Original Research) appeared first on Best Legal Practices.
http://bestlegalpractices.com/content-formats/

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Infographic SEO 101

You re probably full aware of the power of incorporating visuals into marketing. According to Social Media Today, 40.5 percent of marketers stated that 91 percent to 100 percent of the content they published in 2015 contained visuals. In 2016, that number rose to 53 percent. Of all the types of content that use images, infographics [ ] The post Infographic SEO 101 appeared first on Best Legal Practices.
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Use This Simple Keyword Hack to Expedite Your Research

Keyword research is still an important part of SEO. In fact, you could make the argument that it s the building block of the entire SEO process, and the keywords that you target all begin with some initial research. Of course this can be an arduous, time-consuming process without an effective strategy in place. For this [ ] The post Use This Simple Keyword Hack to Expedite Your Research appeared first on Best Legal Practices.
http://bestlegalpractices.com/keyword-hack-expedite-research/

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Include Targeted Keywords in these Places for Each Blog Post

In the past, keywords were one of the most critical components of SEO. Simply using keywords with enough frequency could often propel your content to the top of the SERPs. Of course things have changed. Keyword stuffing can now get you penalized, and keywords in general don t carry quite the same weight that they used [ ] The post Include Targeted Keywords in these Places for Each Blog Post appeared first on Best Legal Practices.
http://bestlegalpractices.com/targeted-keywords-blog-post/

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How Many Fields Should You Include in Your Lead Gen Forms?

Most law firm websites feature lead gen forms where prospects fill out specific information to make an inquiry. This is one of the most common ways to gather basic data and move leads through the sales funnel. But one of the great debates is what the ideal number of fields is for lead gen forms. [ ] The post How Many Fields Should You Include in Your Lead Gen Forms? appeared first on Best Legal Practices.
http://bestlegalpractices.com/lead-gen-forms/

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5 Elements of a Great Explainer Video

We ve seen a major upswing in recent years in the use of video in content marketing. One specific way that companies are using this medium to the their advantage is with explainer videos. If you re unfamiliar with this concept, here s a great definition from Adelie Studios. An explainer video explains what you do quickly and easily [ ] The post 5 Elements of a Great Explainer Video appeared first on Best Legal Practices.
http://bestlegalpractices.com/elements-explainer-video/

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7 Social Media Tasks Your Law Firm Can Outsource

Upwork, Elance, Guru, etc. These are all platforms where you can quickly find virtual assistants (VAs) that span the globe. This has proven to be incredibly beneficial for marketers across multiple industries but is a godsend for legal marketers who are often swamped with never-ending tasks. Considering that social media marketing is notoriously time-consuming, let s [ ] The post 7 Social Media Tasks Your Law Firm Can Outsource appeared first on Best Legal Practices.
http://bestlegalpractices.com/social-media-tasks-outsource/

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