Top Legal Marketing Lessons of 2015

2015 has been an interesting year for marketing, and it s clear that it has evolved considerably since 2014. Because marketing trends are ever-changing, it s important to stay on top of things and adjust your law firm s campaign accordingly. On that note, here are some of the top legal marketing lessons you can take away from [ ] The post Top Legal Marketing Lessons of 2015 appeared first on .
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2015 Content Marketing Statistics Your Law Firm Should Know

A recent article from CMO entitled 15 Mind-Blowing Stats About Content Marketing highlighted some interesting points about the current state of content marketing and what it s looking like in 2015. In it, legal marketers can learn some valuable information that can help aid in their future endeavors and stay ahead of the competition. Let s now take [ ] The post 2015 Content Marketing Statistics Your Law Firm Should Know appeared first on .
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Link Building Best Practices in 2015

While link building doesn t necessarily carry the same weight as it did a few years ago and when done incorrectly can cause more harm than good, it s still an integral part of law firm SEO. It s just that to be effective and stay on top, it s necessary to evolve and adapt along with search [ ] The post Link Building Best Practices in 2015 appeared first on .
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SEO 2015 – Choosing Keywords

Gone are the days when you could simply go to Google s Keyword Planner Tool and in a matter of minutes, have a list of viable keywords to choose from for your website or blog writing. Choosing keywords isn t quite as easy as it used to be, but it s not as difficult, either. While we may [ ] The post SEO 2015 Choosing Keywords appeared first on .
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SEO 2015 – Keyword Strategy

Before you can blog or create content for your website, you have to know what to write about, right? And we ve covered that pretty much here with posts on editorial calendars and content strategy. But how do you know, and remember, which keywords and phrases you re supposed to include in all that content you ve mapped [ ] The post SEO 2015 Keyword Strategy appeared first on .
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Blogging 2015 – Building Your Practice by Building Your Blog

I write a lot about blogging. Why? Because I love to do it. I love to help others do it. And I want to become known as an expert in the field of internet marketing, and blogging is a big part of that. So, with that in mind, I need to ask you a very [ ] The post Blogging 2015 Building Your Practice by Building Your Blog appeared first on .
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Blogging 2015 – More Types of Blog Posts for Your Blog

We began this series last week, so I won t go through the bother of introducing it all over again. Let s just jump right in and discuss some more types of blog posts that you can create to liven up your legal blog, and cure writer s block once and for all. Types of Blog Posts that [ ] The post Blogging 2015 More Types of Blog Posts for Your Blog appeared first on .
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Blogging 2015 – Types of Blog Posts for Your Legal Blog

We ve discussed blogging a great deal here lately, and I ve gotten some questions about WHAT to blog. How do I beat writer s block? How do I decide what to put in my editorial calendar or content map to keep things fresh and varied? And how do I know WHAT my audience wants to read? Those [ ] The post Blogging 2015 Types of Blog Posts for Your Legal Blog appeared first on .
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Blogging 2015 – Long Form Content, Your Reader and You

One of the most frequent questions we get asked is how long should I make my blog posts? I ve written on this before, about how Google seems to prefer stuff between 500 and 1200 words, and some SEO folks even say 300 is a good minimum word count. But that may be changing. As Google [ ] The post Blogging 2015 Long Form Content, Your Reader and You appeared first on .
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SEO 2015 – Integrating SEO and Your Goals

I recently saw an image that said I am a solution, not a brand. The idea was that the creator of the image was reminding herself that she had a business to create, not just an image. She had work to do, and not just promoting her business or creating an online presence. I suppose [ ] The post SEO 2015 Integrating SEO and Your Goals appeared first on .
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