How Important is Keyword Density in 2018?

Keyword density is defined as, “The percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page.” For years, this was considered one of the most important factors for where pages ended up ranking in search engines. This gave rise to the notorious practice […] The post How Important is Keyword Density in 2018? appeared first on Best Legal Practices.
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How PR Impacts SEO in 2018

Public relations (PR) is a practice that has deep roots and can be traced all the way back to the early 1900s. It s something that has been and continues to be vital to the success of many businesses and heavily impacts their brand equity. PR has also evolved significantly over the past 100+ years and [ ] The post How PR Impacts SEO in 2018 appeared first on Best Legal Practices.
https://bestlegalpractices.com/how-pr-impacts-seo/

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2018 Marketing Spend: Where Are Marketers Spending Their Money This Year?

You re faced with a lot of choices as a legal marketer. One of the biggest is where you should devote the bulk of your spending. And this is definitely something you want to get right. After all, the last thing you want to do is throw money down the drain by investing in strategies that [ ] The post 2018 Marketing Spend: Where Are Marketers Spending Their Money This Year? appeared first on Best Legal Practices.
https://bestlegalpractices.com/2018-marketing-spend/

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Why You Should You Create Longer Meta Descriptions in 2018

I ve said it before, and I ll stay it again. SEO is always changing. Adapting to ongoing changes is essential for keeping your law firm ahead of the pack. One recent trend that bears mentioning is Google s new fondness of longer meta descriptions. Here s what you need to know and how to ensure that you re properly optimizing [ ] The post Why You Should You Create Longer Meta Descriptions in 2018 appeared first on Best Legal Practices.
https://bestlegalpractices.com/longer-meta-descriptions/

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PPC for Lawyers in 2018 – Is Google AdWords Even Worth it Anymore?

PPC for lawyers has traditionally been a popular and effective means of marketing. After all, it allows you to drive a large volume of targeted traffic to your site virtually overnight. But as the number of Google AdWords users continues to increase, so does the level of competition. In turn, this has created a conundrum [ ] The post PPC for Lawyers in 2018 Is Google AdWords Even Worth it Anymore? appeared first on Best Legal Practices.
https://bestlegalpractices.com/ppc-for-lawyers/

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These are the 5 Most Essential Elements of Web Usability in 2018

Fact 55 percent of visitors spend less than 15 seconds on your site. This means you ve got a very narrow window of time to work with before most visitors will head elsewhere. If your site has poor web usability, that window is likely even smaller, and you can bet that the majority of your [ ] The post These are the 5 Most Essential Elements of Web Usability in 2018 appeared first on Best Legal Practices.
https://bestlegalpractices.com/essential-elements-web-usability/

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Look Out for These Social Media Trends in 2018

Social media is one of the most widely used marketing mediums, and nearly nine out of every 10 businesses actively uses this strategy. But in order to thrive and reach the largest percentage of your demographic, you need to make perpetual adjustments and take into account new trends. 2018 should be an exciting year, and [ ] The post Look Out for These Social Media Trends in 2018 appeared first on Best Legal Practices.
https://bestlegalpractices.com/social-media-trends-2018/

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