5 Types of Middle-of-Funnel Content to Help Nurture Leads

There’s a lot that takes place between the time that a prospect first becomes aware of your legal brand and when they actually convert into a client. According to Square 2 Marketing, “On average 73 percent of leads are not sales-ready, 50 percent are qualified leads but not ready to buy and 79 percent never convert […] The post 5 Types of Middle-of-Funnel Content to Help Nurture Leads appeared first on Best Legal Practices.
https://bestlegalpractices.com/middle-of-funnel-content/

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Why You Should Create Content for All 3 Phases of the Client Journey

The visitors that land on your law firm’s website can be at very different places in terms of their readiness to convert. Some may simply be performing a bit of initial research, while others may be ready to contact you right away and have you handle their case. In other words, they’re at different phases […] The post Why You Should Create Content for All 3 Phases of the Client Journey appeared first on Best Legal Practices.
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Content Marketing with AI: Learn the Basics of MarketMuse

Artificial intelligence (AI) receives  a lot of attention these days, and experts are constantly looking for new ways to incorporate it into business/marketing. One particular platform you should have on your radar is MarketMuse, which is an AI-powered research assistant that accelerates content creation and optimization so you can win in organic search. For this [ ] The post Content Marketing with AI: Learn the Basics of MarketMuse appeared first on Best Legal Practices.
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These are the Top Content Marketing Metrics You Should Be Measuring

Content marketing is an integral aspect of most legal marketing campaigns. And for good reason. It s incredibly cost-effective and allows you to reach a highly targeted audience with relative ease. So of course lawyers continue to devote a significant amount of time and energy to this strategy. But one of the main issues that marketers [ ] The post These are the Top Content Marketing Metrics You Should Be Measuring appeared first on Best Legal Practices.
https://bestlegalpractices.com/content-marketing-metrics/

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How to Improve Your Legal Content By Researching Client Questions

Content marketing is about one thing—delivering outstanding content that scratches your audience s itch and offering real value. But of course this is much easier said than done. After all, you re not a mind reader. One of the biggest issues that legal marketers grapple with is not knowing what to write about. Fortunately, there s a simple [ ] The post How to Improve Your Legal Content By Researching Client Questions appeared first on Best Legal Practices.
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How to Protect Your Legal Content from Being Stolen

Legal blogging requires a lot of time and energy. And the last thing you want is for someone to copy and paste your content and claim that it s their own. Unfortunately, this is all too easy to do and something that you should take steps to prevent. But how exactly do you go about it? [ ] The post How to Protect Your Legal Content from Being Stolen appeared first on Best Legal Practices.
https://bestlegalpractices.com/protect-your-legal-content-2/

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Getting Your New Legal Content Indexed – Dos and Don’ts

You ve just finished an epic piece of content. You did your keyword research, targeted a great keyword phrase, used proper formatting and generally did everything you re supposed to do. There s just one problem. Google has yet to index your content. It s easy to get a little impatient in this type of situation, especially when you [ ] The post Getting Your New Legal Content Indexed Dos and Don ts appeared first on Best Legal Practices.
https://bestlegalpractices.com/getting-new-legal-content-indexed/

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