3 Original Research Formats for Generating Data

In our last article, we discussed the impact that performing original research can have for your legal marketing campaign. This particular medium is something that s incredibly popular right now and is almost guaranteed to get results—assuming you do it correctly. So let s say that you re interested, but you re not exactly sure how to get started. [ ] The post 3 Original Research Formats for Generating Data appeared first on Best Legal Practices.
https://bestlegalpractices.com/original-research-formats/

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How Ratings Affect Conversion Rates (A Data-Driven Post)

I m sure you know that reviews and ratings are important. Research has found that 92 percent of consumers now read online reviews and 85 percent of consumers trust online reviews as much as personal recommendations. On top of that, 49 percent of consumers need at least a four-star rating before they choose to use a business. So [ ] The post How Ratings Affect Conversion Rates (A Data-Driven Post) appeared first on Best Legal Practices.
https://bestlegalpractices.com/ratings-affect-conversion-rates/

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Are You Skewing Your Own Google Analytics Data?

Google Analytics is the go-to platform for many lawyers. It s fairly easy to use and offers a comprehensive set of metrics that allow you to track virtually every facet of user behavior. But one thing you need to be careful of is ensuring that your data doesn t become skewed. When this happens, you may end [ ] The post Are You Skewing Your Own Google Analytics Data? appeared first on Best Legal Practices.
https://bestlegalpractices.com/skewing-google-analytics-data/

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Strategies for Securing Website Data

Cybersecurity and data privacy have become major issues in recent years. According to Breach Level Index, over 210,000 data records are lost or stolen every hour, which amounts to more than five million each year. As a result, most people are very selective about the companies they do business with including law firms. They [ ] The post Strategies for Securing Website Data appeared first on Best Legal Practices.
https://bestlegalpractices.com/strategies-securing-website-data/

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Valuable Data on How Visitors View Websites

People are predictable in the sense that their eyes follow a particular pattern when exploring a website. Eye-tracking studies from ConversionXL have identified some predictable patterns that you can use to your advantage when determining your legal site s design and how you structure your content. Here s what you need to know about how visitors view websites. [ ] The post Valuable Data on How Visitors View Websites appeared first on .
http://bestlegalpractices.com/valuable-data-how-visitors-view-websites/

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Should Your Law Firm Use Facebook Advertising? (A Data-Driven Answer)

I think most legal marketers would agree that Facebook is a potent marketing platform. If you re looking to reach a large scale audience (there were 1.86 billion monthly active users in the fourth quarter of 2016), look no further than Facebook. But here s a question. Should you experiment with Facebook advertising where you pay money for [ ] The post Should Your Law Firm Use Facebook Advertising? (A Data-Driven Answer) appeared first on .
http://bestlegalpractices.com/law-firm-use-facebook-advertising/

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Increase Engagement (and Conversions) By Using Data in Your Blog Posts

What are your law firm s goals when blogging? You might say that you would like to get more leads, boost engagement and keep visitors browsing for longer so that many inevitably become clients. Of course there are multiple ways to go about this. But one of the most effective is to create data-driven blog posts. Using data can [ ] The post Increase Engagement (and Conversions) By Using Data in Your Blog Posts appeared first on .
http://bestlegalpractices.com/increase-engagement-conversion-using-data/

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