These Are the 5 Most Important Elements of a Law Firm Landing Page

Getting your landing page just right is essential. Any issues or inefficiencies can diminish the value of your traffic and result in squandered opportunities. But with so many elements involved, how do you know what to prioritize? Let s now discuss the five most important aspects of a law firm landing page so you ll know what [ ] The post These Are the 5 Most Important Elements of a Law Firm Landing Page appeared first on Best Legal Practices.
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These are the 5 Most Essential Elements of Web Usability in 2018

Fact 55 percent of visitors spend less than 15 seconds on your site. This means you ve got a very narrow window of time to work with before most visitors will head elsewhere. If your site has poor web usability, that window is likely even smaller, and you can bet that the majority of your [ ] The post These are the 5 Most Essential Elements of Web Usability in 2018 appeared first on Best Legal Practices.
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5 Elements of a Great Explainer Video

We ve seen a major upswing in recent years in the use of video in content marketing. One specific way that companies are using this medium to the their advantage is with explainer videos. If you re unfamiliar with this concept, here s a great definition from Adelie Studios. An explainer video explains what you do quickly and easily [ ] The post 5 Elements of a Great Explainer Video appeared first on Best Legal Practices.
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Key Elements of an SEO Friendly Homepage

Your law firm s homepage is your website s cornerstone its linchpin. It helps visitors get their bearings and provides them with navigation to locate the information they re looking for. So of course you ll want to optimize it for search, while simultaneously ensuring a positive user-experience. But creating an SEO friendly homepage requires a slightly different [ ] The post Key Elements of an SEO Friendly Homepage appeared first on .
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Gamification for Lawyers — Can Using Game Elements Improve Your Legal Marketing?

Games are everywhere these days. People eat them up and can t seem to get enough. Just consider how insanely popular games like Angry Birds and Candy Crush have become. In fact, the iTunes App Store offered 396,094 gaming apps in 2015; which had almost doubled since July 2013. Businesses across multiple industries are now using [ ] The post Gamification for Lawyers Can Using Game Elements Improve Your Legal Marketing? appeared first on .
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5 Elements of a Powerful CTA Button

Whenever visitors land on your website, the end goal is always the same efficiently move them through the sales funnel until they ultimately become paying clients. But to get to that point, it requires effective conversion optimization strategies and an inherent understanding of human psychology. One of the most basic yet important elements of [ ] The post 5 Elements of a Powerful CTA Button appeared first on .
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4 Elements of a Great Legal Brand

You hear the term brand used a lot these days and you could argue that it s thrown around a little too loosely at times. There are business brands, product brands, service brands, global brands and personal brands just to name a few. As a result, the term can become a bit diluted and leaving [ ] The post 4 Elements of a Great Legal Brand appeared first on .
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