Why Video May Be the Cure for Low Facebook Engagement

With 2.23 active users in the second quarter of 2018, it’s easy to see why Facebook is a popular marketing resource for lawyers. But unfortunately, some of their success is being negated by low Facebook engagement. Let’s now discuss why users are engaging less frequently with Facebook content and why video may be the cure. What […] The post Why Video May Be the Cure for Low Facebook Engagement appeared first on Best Legal Practices.
https://bestlegalpractices.com/video-cure-for-low-facebook-engagement/

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Instagram Engagement: Why a Bigger Audience Isn’t Always Better

The bigger your social media audience the better right? Not necessarily—at least when it comes to Instagram engagement. Mavrck s 2018 Instagram Influencer-Generated Content Benchmark Report came up with some interesting findings that shows the correlation between audience size and engagement. More specifically, the average influencer-generated content (IGC) engagement rate declines as the audience size increases. Now let [ ] The post Instagram Engagement: Why a Bigger Audience Isn t Always Better appeared first on Best Legal Practices.
https://bestlegalpractices.com/instagram-engagement/

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Go Deeper with Engagement Monitoring by Examining Scroll Depth

Visitor engagement is everything. One of the primary goals when sending visitors to your law firm s website is to get the maximum number of them to engage. Why? This is what ultimately leads to conversions and sends an influx of new clients your way. While there are several different metrics that can be used to [ ] The post Go Deeper with Engagement Monitoring by Examining Scroll Depth appeared first on Best Legal Practices.
https://bestlegalpractices.com/examining-scroll-depth/

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Increase Engagement (and Conversions) By Using Data in Your Blog Posts

What are your law firm s goals when blogging? You might say that you would like to get more leads, boost engagement and keep visitors browsing for longer so that many inevitably become clients. Of course there are multiple ways to go about this. But one of the most effective is to create data-driven blog posts. Using data can [ ] The post Increase Engagement (and Conversions) By Using Data in Your Blog Posts appeared first on .
http://bestlegalpractices.com/increase-engagement-conversion-using-data/

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Which Social Networks Receive the Most Engagement?

Social media is the go-to marketing channel for many law firms. You may easily spend five, ten or even more hours each week updating and interacting on multiple networks. But to maximize your results, you ll want to be sure that you re spending time on the networks that are getting serious engagement. A recent infographic from Invesp [ ] The post Which Social Networks Receive the Most Engagement? appeared first on .
http://bestlegalpractices.com/social-networks-most-engagement/

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