Why Video May Be the Cure for Low Facebook Engagement

With 2.23 active users in the second quarter of 2018, it’s easy to see why Facebook is a popular marketing resource for lawyers. But unfortunately, some of their success is being negated by low Facebook engagement. Let’s now discuss why users are engaging less frequently with Facebook content and why video may be the cure. What […] The post Why Video May Be the Cure for Low Facebook Engagement appeared first on Best Legal Practices.
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Websites Are Experiencing a Recent Decline in Facebook Traffic (And What You Can Do About It)

If you ve noticed a decline in Facebook traffic recently, you re not alone. Countless law firms and businesses in general have been affected, and many are unsure of what to do next. In this post, I ll discuss the main reason for this decline and offer advice on how to proceed moving forward. The Details Facebook has [ ] The post Websites Are Experiencing a Recent Decline in Facebook Traffic (And What You Can Do About It) appeared first on Best Legal Practices.
https://bestlegalpractices.com/decline-in-facebook-traffic/

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Facebook Organic Reach is Plummeting – Here’s What to Do About It

Everyone knows that Facebook sits on top of the social media mountain in terms of users. It s far and away the most populated network. But this doesn t necessarily translate into engagement. In fact, recent research from BuzzSumo found,  The average number of engagements with Facebook posts created by brands and publishers has fallen by more than [ ] The post Facebook Organic Reach is Plummeting Here s What to Do About It appeared first on Best Legal Practices.
https://bestlegalpractices.com/facebook-organic-reach/

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The Most Popular Social Networks (Besides Facebook)

Your law firm is likely to use social media marketing (SMM) in some form to reach your audience, generate leads and so on. Who doesn t? But when you re spending a considerable amount of time and energy on SMM, you want to be sure that it s on the right networks. By this I mean using the [ ] The post The Most Popular Social Networks (Besides Facebook) appeared first on Best Legal Practices.
https://bestlegalpractices.com/popular-social-networks/

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How to Boost the CTR of Your Facebook Ads

In the past, legal marketers were fairly limited in terms of their PPC advertising options. It was Google Adwords and everybody else. But Facebook has changed all that and is now arguably the most viable alternative to Adwords. According to B2C, Facebook accounts for 9 percent of the digital ad spending and 18% of the global [ ] The post How to Boost the CTR of Your Facebook Ads appeared first on .
http://bestlegalpractices.com/boost-ctr-facebook-ads/

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Should Your Law Firm Use Facebook Advertising? (A Data-Driven Answer)

I think most legal marketers would agree that Facebook is a potent marketing platform. If you re looking to reach a large scale audience (there were 1.86 billion monthly active users in the fourth quarter of 2016), look no further than Facebook. But here s a question. Should you experiment with Facebook advertising where you pay money for [ ] The post Should Your Law Firm Use Facebook Advertising? (A Data-Driven Answer) appeared first on .
http://bestlegalpractices.com/law-firm-use-facebook-advertising/

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Facebook Marketing for Your Law Firm in 2017

Some people think of Facebook as the old man of social media, meaning it s not as hip or cool as some of the newer, trendier networks. But there s no denying the immense influence it still has. Brand Watch even found that it had 1.71 billion monthly active users as of June 2016, and 38.6 percent [ ] The post Facebook Marketing for Your Law Firm in 2017 appeared first on .
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Facebook vs. Twitter Marketing for Lawyers

When it comes to social media marketing, there are a wide array of networks you can use to connect with your audience. While sites like LinkedIn, Pinterest, Instagram and Tumblr are all valuable, at the end of the day it inevitably comes to Facebook vs. Twitter as the big two. If you re wondering where you [ ] The post Facebook vs. Twitter Marketing for Lawyers appeared first on .
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4 Surefire Ways to Get More Facebook Likes for Your Law Firm

Facebook likes are incredibly helpful for getting your law firm s message out there. Besides the direct traffic you will receive, getting likes should also lead to more followers and can positively impact SEO. The question is how can you get more likes? Let s discuss four techniques that have worked for businesses in multiple industries and that [ ] The post 4 Surefire Ways to Get More Facebook Likes for Your Law Firm appeared first on .
http://www.bestlegalpractices.com/get-more-facebook-likes-for-your-law-firm/

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Finding Local Facebook Fans – part 3

We ve spent the last two posts looking at techniques you can use in your efforts at finding local Facebook fans for your law firm s social media marketing. Today s post will finish up this 3 part series. If you haven t been with us for the entire set of posts, here s Part 1. And here s Part 2. [ ] The post Finding Local Facebook Fans part 3 appeared first on .
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