Why Video May Be the Cure for Low Facebook Engagement

With 2.23 active users in the second quarter of 2018, it’s easy to see why Facebook is a popular marketing resource for lawyers. But unfortunately, some of their success is being negated by low Facebook engagement. Let’s now discuss why users are engaging less frequently with Facebook content and why video may be the cure. What […] The post Why Video May Be the Cure for Low Facebook Engagement appeared first on Best Legal Practices.
https://bestlegalpractices.com/video-cure-for-low-facebook-engagement/

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Websites Are Experiencing a Recent Decline in Facebook Traffic (And What You Can Do About It)

If you ve noticed a decline in Facebook traffic recently, you re not alone. Countless law firms and businesses in general have been affected, and many are unsure of what to do next. In this post, I ll discuss the main reason for this decline and offer advice on how to proceed moving forward. The Details Facebook has [ ] The post Websites Are Experiencing a Recent Decline in Facebook Traffic (And What You Can Do About It) appeared first on Best Legal Practices.
https://bestlegalpractices.com/decline-in-facebook-traffic/

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Facebook Organic Reach is Plummeting – Here’s What to Do About It

Everyone knows that Facebook sits on top of the social media mountain in terms of users. It s far and away the most populated network. But this doesn t necessarily translate into engagement. In fact, recent research from BuzzSumo found,  The average number of engagements with Facebook posts created by brands and publishers has fallen by more than [ ] The post Facebook Organic Reach is Plummeting Here s What to Do About It appeared first on Best Legal Practices.
https://bestlegalpractices.com/facebook-organic-reach/

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The Most Popular Social Networks (Besides Facebook)

Your law firm is likely to use social media marketing (SMM) in some form to reach your audience, generate leads and so on. Who doesn t? But when you re spending a considerable amount of time and energy on SMM, you want to be sure that it s on the right networks. By this I mean using the [ ] The post The Most Popular Social Networks (Besides Facebook) appeared first on Best Legal Practices.
https://bestlegalpractices.com/popular-social-networks/

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How to Boost the CTR of Your Facebook Ads

In the past, legal marketers were fairly limited in terms of their PPC advertising options. It was Google Adwords and everybody else. But Facebook has changed all that and is now arguably the most viable alternative to Adwords. According to B2C, Facebook accounts for 9 percent of the digital ad spending and 18% of the global [ ] The post How to Boost the CTR of Your Facebook Ads appeared first on .
http://bestlegalpractices.com/boost-ctr-facebook-ads/

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Should Your Law Firm Use Facebook Advertising? (A Data-Driven Answer)

I think most legal marketers would agree that Facebook is a potent marketing platform. If you re looking to reach a large scale audience (there were 1.86 billion monthly active users in the fourth quarter of 2016), look no further than Facebook. But here s a question. Should you experiment with Facebook advertising where you pay money for [ ] The post Should Your Law Firm Use Facebook Advertising? (A Data-Driven Answer) appeared first on .
http://bestlegalpractices.com/law-firm-use-facebook-advertising/

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Facebook Marketing for Your Law Firm in 2017

Some people think of Facebook as the old man of social media, meaning it s not as hip or cool as some of the newer, trendier networks. But there s no denying the immense influence it still has. Brand Watch even found that it had 1.71 billion monthly active users as of June 2016, and 38.6 percent [ ] The post Facebook Marketing for Your Law Firm in 2017 appeared first on .
http://bestlegalpractices.com/facebook-marketing-law-firm-2017/

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