The Anatomy of a Great Link Profile

SEO is comprised of many components. One of the most integral is the strength of your link profile, which is defined by WordStream as the makeup of links directing to your site. Let s now take a look at the anatomy of a great link profile and see what makes for good backlinks. Quality Links from [ ] The post The Anatomy of a Great Link Profile appeared first on Best Legal Practices.
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5 Elements of a Great Explainer Video

We ve seen a major upswing in recent years in the use of video in content marketing. One specific way that companies are using this medium to the their advantage is with explainer videos. If you re unfamiliar with this concept, here s a great definition from Adelie Studios. An explainer video explains what you do quickly and easily [ ] The post 5 Elements of a Great Explainer Video appeared first on Best Legal Practices.
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Reel in Lost Leads with Retargeting

Regardless of how great your landing page, copy and CTAs are, leads will inevitably slip through fingers. It s just the way it is. In fact, research from Search Engine Land found, the average landing page conversion rate across all industries was only 2.35 percent. So what do you do about your lost leads? Should you [ ] The post Reel in Lost Leads with Retargeting appeared first on Best Legal Practices.
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Do You Need a Professional to Create a Great Legal Website?

Having a stunning, aesthetically pleasing website for your law firm is arguably the most important aspect of establishing a strong online presence. Otherwise, a site that s mediocre or lackluster is likely to minimize your conversion rate, and many of the leads you bring to your site will be squandered. In the past, you often had to hire [ ] The post Do You Need a Professional to Create a Great Legal Website? appeared first on .
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4 Elements of a Great Legal Brand

You hear the term brand used a lot these days and you could argue that it s thrown around a little too loosely at times. There are business brands, product brands, service brands, global brands and personal brands just to name a few. As a result, the term can become a bit diluted and leaving [ ] The post 4 Elements of a Great Legal Brand appeared first on .
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Social Media and SEO and You

There s been a great deal of talk in the social media and SEO world about the true impact of social media on SEO. It s a bit confusing, even from an insiders standpoint, because there s conflicting information being bandied about. So, today, I m going to try and make SOME sense of all this for you, the [ ] The post Social Media and SEO and You appeared first on .
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Content Marketing Strategy – Have You Got One?

We discuss content marketing a great deal here on the Best Legal Practices blog because content marketing is at the heart of inbound marketing. Content marketing is all that stuff that we encourage you to do infographics, blog posts, social media postings, webinars, videos that gets your message out there to your audience. [ ] The post Content Marketing Strategy Have You Got One? appeared first on .
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