Why Relevant Content is the Most Important Tactic in Email Lead Nurturing

If your law firm uses email as one its primary marketing mediums, you know that it often takes time to see results. A study by Ascend2 found that nearly half (49 percent) of organizations have a long, complex sales cycle involving many steps before leads are ready to convert. It’s just not something that you […] The post Why Relevant Content is the Most Important Tactic in Email Lead Nurturing appeared first on Best Legal Practices.
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How Important is Keyword Density in 2018?

Keyword density is defined as, “The percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page.” For years, this was considered one of the most important factors for where pages ended up ranking in search engines. This gave rise to the notorious practice […] The post How Important is Keyword Density in 2018? appeared first on Best Legal Practices.
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These Are the 5 Most Important Elements of a Law Firm Landing Page

Getting your landing page just right is essential. Any issues or inefficiencies can diminish the value of your traffic and result in squandered opportunities. But with so many elements involved, how do you know what to prioritize? Let s now discuss the five most important aspects of a law firm landing page so you ll know what [ ] The post These Are the 5 Most Important Elements of a Law Firm Landing Page appeared first on Best Legal Practices.
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What Are Micro-Conversions and Why Are They Important?

There are several steps involved with the sales funnel. In many cases, it takes time to fully warm up a lead before they re ready to actually seek out your legal services. Even 50 percent of qualified leads aren t ready to convert initially. One way to increase interest, build rapport and make leads more comfortable with [ ] The post What Are Micro-Conversions and Why Are They Important? appeared first on Best Legal Practices.
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What are the Most Important Ranking Factors in 2017?

In order to crack Google s code and get the most from your legal SEO, you must first understand what the most important ranking factors are. Of course this perpetually changes as Google continues to evolve, and SEO techniques can change in terms of their importance. For this post, I d like to reference a recent study [ ] The post What are the Most Important Ranking Factors in 2017? appeared first on .
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Why Focusing On Local SEO is Important for Your Law Firm

Nearly every law firm with an online presence practices SEO to some extent, but not everyone puts the same level of attention on local SEO. Defined by Moz as specialized online marketing that increases visibility for businesses interested in ranking for geographically related keywords, this is one of the most effective ways to get your [ ] The post Why Focusing On Local SEO is Important for Your Law Firm appeared first on .
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How to Lower the Bounce Rate of Your Legal Website

One of the most important functions of a law firm s website is its ability to invoke enough interest in visitors for them to explore the site. This is crucial for turning visitors into leads and ultimately leads into clients. A serious problem that plagues many websites is having a high bounce rate. According to Google, [ ] The post How to Lower the Bounce Rate of Your Legal Website appeared first on .
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