How to Improve Your Legal Content By Researching Client Questions

Content marketing is about one thing—delivering outstanding content that scratches your audience s itch and offering real value. But of course this is much easier said than done. After all, you re not a mind reader. One of the biggest issues that legal marketers grapple with is not knowing what to write about. Fortunately, there s a simple [ ] The post How to Improve Your Legal Content By Researching Client Questions appeared first on Best Legal Practices.
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Improve Your Law Firm’s Homepage Conversion Rate with These Psychological Principles

Your law firm s conversion rate is everything. But did you know that only about 22 percent of businesses are satisfied with their conversion rates? That s not ideal. And when it comes to specific pages on your website, your homepage is arguably the most important to address. After all, that s where the bulk of your traffic [ ] The post Improve Your Law Firm s Homepage Conversion Rate with These Psychological Principles appeared first on .
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5 Simple Copywriting Hacks to Instantly Improve Your Legal Copy

Whether it s a landing page, an email or any other type of promotional material, effective copywriting is essential for increasing reader engagement and ultimately getting them to take action and inquire into your legal services. On the surface, it may sound easy enough. But when you really get down to the nuts and bolts, copywriting can [ ] The post 5 Simple Copywriting Hacks to Instantly Improve Your Legal Copy appeared first on .
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Improve These 3 Things to Increase Your Organic CTR

Someone has found a link to your website in their search results. That s great. But how do you make sure that they actually go ahead and click on the link to check out your content? It starts by being cognizant of your organic click-through-rate (CTR) and taking measures to maximize it. What s Organic CTR? CTR [ ] The post Improve These 3 Things to Increase Your Organic CTR appeared first on .
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Gamification for Lawyers — Can Using Game Elements Improve Your Legal Marketing?

Games are everywhere these days. People eat them up and can t seem to get enough. Just consider how insanely popular games like Angry Birds and Candy Crush have become. In fact, the iTunes App Store offered 396,094 gaming apps in 2015; which had almost doubled since July 2013. Businesses across multiple industries are now using [ ] The post Gamification for Lawyers Can Using Game Elements Improve Your Legal Marketing? appeared first on .
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What is Geotargeting, and How Can it Improve Your Legal Marketing?

Reaching a local demographic is vital for many law firms, especially for those only operating in a relatively small radius. In fact, studies have shown that 20 percent of all PC search queries and nearly 50 percent of all mobile search queries carry local intent, meaning the searcher is expecting to see businesses and service [ ] The post What is Geotargeting, and How Can it Improve Your Legal Marketing? appeared first on .
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3 Ways Google Analytics Can Improve Your Legal Content

Marketing analytics are being used like never before and can provide an immense amount of value when it comes to decision making. In fact, studies have shown that 97 percent of marketers believe that using analytics makes their business more successful and 86 percent of marketers are using data to measure how customers are [ ] The post 3 Ways Google Analytics Can Improve Your Legal Content appeared first on .
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Simple Last Minute Touch Ups to Improve Content Quality

You ve just wrapped up writing your latest blog post and are about to click publish to share it with the world. But wait just a second. Have you done everything possible to optimize your content and make it the best it can possibly be? Here are a few simple but effective touch ups you can [ ] The post Simple Last Minute Touch Ups to Improve Content Quality appeared first on .
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5 Ways to Improve User Experience on Your Legal Site

The level of functionality, navigation and overall user experience of your law firm s website are of the utmost importance when it comes to encouraging visitors to browse your site. When done right, you can expect to turn visitors into leads and ultimately leads into actual clients. However, when these things are lackluster, it can have [ ] The post 5 Ways to Improve User Experience on Your Legal Site appeared first on .
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How to Improve Your Online Networking

Effective online networking can open a lot of doors and create new opportunities for your law firm. It can lead to a robust list of contacts, lucrative partnerships and ultimately a consistent stream of qualified leads. You just need to know how to capitalize on the Internet and utilize the right resources to make connections. [ ] The post How to Improve Your Online Networking appeared first on .
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