How to Increase the Length of Time People Read Your Content

Content marketing has been and continues to be a major source of lead generation for law firms. When you consider that 86 percent of eventual clients perform non-branded search queries for research, it proves that creating compelling content is of the utmost importance. And one of your main goals is to increase the amount of […] The post How to Increase the Length of Time People Read Your Content appeared first on Best Legal Practices.
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Increase Your Backlink Volume with the Shoulder Niche Technique

By now you know just how vital backlinks are for SEO. Receiving plenty of relevant, high quality backlinks from reputable sites is like giving a nod to Google that your law firm has valuable content and they should rank you highly. For this post, I’m going to talk about the shoulder niche technique and how […] The post Increase Your Backlink Volume with the Shoulder Niche Technique appeared first on Best Legal Practices.
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Increase Your Backlink Volume with the Shoulder Niche Technique

By now you know just how vital backlinks are for SEO. Receiving plenty of relevant, high quality backlinks from reputable sites is like giving a nod to Google that your law firm has valuable content and they should rank you highly. For this post, I’m going to talk about the shoulder niche technique and how […] The post Increase Your Backlink Volume with the Shoulder Niche Technique appeared first on Best Legal Practices.
https://bestlegalpractices.com/shoulder-niche-technique/

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Use These 4 Simple Techniques to Increase Time on Site

The longer visitors spend on your law firm s site, the likelier they are to convert. In fact, a 2017 study by Wolfgang Digital discovered, By increasing time on site by 16 percent, conversion rates ramp up 10 percent. Pages per session also correlated solidly with revenue growth (0.25). The bottom line is that anything you [ ] The post Use These 4 Simple Techniques to Increase Time on Site appeared first on Best Legal Practices.
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Try These Subject Line Split Tests to Increase Your Email Open Rate

The email open rate is one of the most important metrics to pay attention to. Besides overall deliverability, getting a sizable percentage of subscribers to open your law firm s emails is the first domino that makes everything else fall into place. After all, opening leads to reading your email, which leads to clicking through to [ ] The post Try These Subject Line Split Tests to Increase Your Email Open Rate appeared first on Best Legal Practices.
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Increase Your Survey Response Rate with These Potent Strategies

Unbiased feedback from your clients and prospects is a precious commodity. It shows you what you re doing right and what needs improving. One of the best ways to gather that feedback is through surveys. But there s just one problem. How do you get people to complete your surveys when many have busy lives? Here are [ ] The post Increase Your Survey Response Rate with These Potent Strategies appeared first on Best Legal Practices.
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Want to Increase Your Email Open and Click-Through Rate? Just Say Thanks

According to Smart Insights, the average email open rate for the legal industry is 26.82 percent and the average click-through rate is 3.08 percent. Although not abysmal, both are lower than what you ll find for many other industries, and you ll certainly want to take initiatives to raise these numbers. But what if there was a [ ] The post Want to Increase Your Email Open and Click-Through Rate? Just Say Thanks appeared first on Best Legal Practices.
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3 Ways to Increase Your Law Firm’s Branded Search Volume

I m sure you know by now that exposure in search engines is everything. The more visibility you have, the more leads you re going to generate and the more clients you re going to land. But there s one aspect of SEO that you might not be all that familiar with branded search. It s quite simple really. [ ] The post 3 Ways to Increase Your Law Firm s Branded Search Volume appeared first on .
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Increase Engagement (and Conversions) By Using Data in Your Blog Posts

What are your law firm s goals when blogging? You might say that you would like to get more leads, boost engagement and keep visitors browsing for longer so that many inevitably become clients. Of course there are multiple ways to go about this. But one of the most effective is to create data-driven blog posts. Using data can [ ] The post Increase Engagement (and Conversions) By Using Data in Your Blog Posts appeared first on .
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Improve These 3 Things to Increase Your Organic CTR

Someone has found a link to your website in their search results. That s great. But how do you make sure that they actually go ahead and click on the link to check out your content? It starts by being cognizant of your organic click-through-rate (CTR) and taking measures to maximize it. What s Organic CTR? CTR [ ] The post Improve These 3 Things to Increase Your Organic CTR appeared first on .
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