Instagram Engagement: Why a Bigger Audience Isn’t Always Better

The bigger your social media audience the better right? Not necessarily—at least when it comes to Instagram engagement. Mavrck s 2018 Instagram Influencer-Generated Content Benchmark Report came up with some interesting findings that shows the correlation between audience size and engagement. More specifically, the average influencer-generated content (IGC) engagement rate declines as the audience size increases. Now let [ ] The post Instagram Engagement: Why a Bigger Audience Isn t Always Better appeared first on Best Legal Practices.
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