Gain Key Insights into Visitor Behavior by Using Heatmaps

The use of analytics has spread like wildfire over the past few years. According to Forbes, Spending on marketing analytics—quantitative data about customer behavior and marketplace activities—is expected to leap from 4.6 percent to almost 22 percent of marketing budgets in the next three years, representing a 376 percent increase. One particular form of analytics [ ] The post Gain Key Insights into Visitor Behavior by Using Heatmaps appeared first on Best Legal Practices.
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Use Twitter Analytics to Gain Insights on These Key Metrics

Although Twitter has always played second fiddle to Facebook, it s still an incredibly effective network for generating leads. Lawyers in particular find it useful because it s the perfect platform for sharing legal knowledge and curating interesting content. But to get the most out of Twitter, you ll want to utilize its built-in analytics feature, which can [ ] The post Use Twitter Analytics to Gain Insights on These Key Metrics appeared first on Best Legal Practices.
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Key Elements of an SEO Friendly Homepage

Your law firm s homepage is your website s cornerstone its linchpin. It helps visitors get their bearings and provides them with navigation to locate the information they re looking for. So of course you ll want to optimize it for search, while simultaneously ensuring a positive user-experience. But creating an SEO friendly homepage requires a slightly different [ ] The post Key Elements of an SEO Friendly Homepage appeared first on .
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Retention -The Key to True Growth

Have you ever looked at the numbers on your Google analytics spreadsheet and felt really good? That uptick in visitors on your site or blog means your growing, right? And the more visitors you get, the better your chances of converting them into clients, right? (Even I ve been known to refer to client conversion as [ ] The post Retention -The Key to True Growth appeared first on .
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Consistency is Key in Your Social Media Marketing

I had to preach it to a blogging client just yesterday consistency is key. She couldn t understand that since she started off writing two posts a week (well, having us write two posts a week) that now that her blog has gained some traffic and a steady following of readers, she shouldn t cut back [ ] The post Consistency is Key in Your Social Media Marketing appeared first on .
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