How to Improve Your Legal Content By Researching Client Questions

Content marketing is about one thing—delivering outstanding content that scratches your audience s itch and offering real value. But of course this is much easier said than done. After all, you re not a mind reader. One of the biggest issues that legal marketers grapple with is not knowing what to write about. Fortunately, there s a simple [ ] The post How to Improve Your Legal Content By Researching Client Questions appeared first on Best Legal Practices.
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How to Protect Your Legal Content from Being Stolen

Legal blogging requires a lot of time and energy. And the last thing you want is for someone to copy and paste your content and claim that it s their own. Unfortunately, this is all too easy to do and something that you should take steps to prevent. But how exactly do you go about it? [ ] The post How to Protect Your Legal Content from Being Stolen appeared first on Best Legal Practices.
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Want to Succeed at Instagram Legal Marketing? Think Local.

There s no denying how potent Instagram can be from a marketing standpoint. After all, 80 percent of users follow a business on Instagram. Not only that, Over 120 million Instagrammers visited a website, got directions, called, emailed or direct messaged to learn about a business. But some lawyers are reluctant to get on board simply [ ] The post Want to Succeed at Instagram Legal Marketing? Think Local. appeared first on Best Legal Practices.
https://bestlegalpractices.com/instagram-legal-marketing-2/

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Getting Your New Legal Content Indexed – Dos and Don’ts

You ve just finished an epic piece of content. You did your keyword research, targeted a great keyword phrase, used proper formatting and generally did everything you re supposed to do. There s just one problem. Google has yet to index your content. It s easy to get a little impatient in this type of situation, especially when you [ ] The post Getting Your New Legal Content Indexed Dos and Don ts appeared first on Best Legal Practices.
https://bestlegalpractices.com/getting-new-legal-content-indexed/

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Which Types of Legal Content are Most Frequently Included in Featured Snippets?

Awhile back I wrote a post about the power of reaching position zero on Google search. Otherwise, known as featured snippets, this is the content that gets displayed above everything else even the content ranking number one. Here s what I m talking about. If you can reach this spot, your content will be sitting all alone [ ] The post Which Types of Legal Content are Most Frequently Included in Featured Snippets? appeared first on Best Legal Practices.
https://bestlegalpractices.com/types-content-featured-snippets/

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What’s the Optimal Headline Length for Your Legal Posts? Hint: It’s Probably Longer Than You Think

Did you notice that the headline for this blog post is considerably longer than most others? It s 98 characters to be exact. That s not by accident. I chose this lengthier than usual headline deliberately because of the positive impact that it s likely to have on the click-through-rate (CTR).  A recent study by branded content platform Polar [ ] The post What s the Optimal Headline Length for Your Legal Posts? Hint: It s Probably Longer Than You Think appeared first on Best Legal Practices.
https://bestlegalpractices.com/optimal-headline-length/

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Top 3 Factors to Consider When Targeting Legal Influencers

Influencer marketing is red hot. According to Convince and Convert: 22% of marketers say influencer marketing is their most cost-effective customer acquisition channel It s growing faster than organic search On average, businesses generate $6.50 in revenue for each $1 invested in influencer marketing That s really impressive and shows the potential this strategy has. But if you re [ ] The post Top 3 Factors to Consider When Targeting Legal Influencers appeared first on Best Legal Practices.
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How to Create an FAQ Page for Your Legal Site

Visitors to your legal site will inevitably have questions. Most of which they ll find answers to by exploring your homepage, about section, contact page and so on. But what about the rest of the questions that slip through the cracks? It s importantly that you provide proper clarification because this can be a major factor in [ ] The post How to Create an FAQ Page for Your Legal Site appeared first on Best Legal Practices.
https://bestlegalpractices.com/faq-page-legal-site/

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Finding Domains for Legal News Backlinks (Original Research)

A big part of many law firms blogging regimen is covering recent legal news. It s an excellent way to offer your opinion and insight on current events, and it can be instrumental in generating new leads. According to Imarc, 33 percent of legal consumers begin their search for a law firm by using online resources. [ ] The post Finding Domains for Legal News Backlinks (Original Research) appeared first on Best Legal Practices.
https://bestlegalpractices.com/legal-news-backlinks/

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5 (Not So Obvious) Factors That Impact Your Legal Site’s Credibility

When someone lands on your law firm s website, one of your key objectives is to quickly gain their trust. This is what keeps them exploring and ultimately increases their odds of contacting you for your legal services. When it comes to gaining credibility, there are a plethora of different factors that are involved. There are [ ] The post 5 (Not So Obvious) Factors That Impact Your Legal Site s Credibility appeared first on Best Legal Practices.
https://bestlegalpractices.com/legal-sites-credibility/

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