Content Marketing with AI: Learn the Basics of MarketMuse

Artificial intelligence (AI) receives  a lot of attention these days, and experts are constantly looking for new ways to incorporate it into business/marketing. One particular platform you should have on your radar is MarketMuse, which is an AI-powered research assistant that accelerates content creation and optimization so you can win in organic search. For this [ ] The post Content Marketing with AI: Learn the Basics of MarketMuse appeared first on Best Legal Practices.
https://bestlegalpractices.com/marketmuse/

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These are the Top Content Marketing Metrics You Should Be Measuring

Content marketing is an integral aspect of most legal marketing campaigns. And for good reason. It s incredibly cost-effective and allows you to reach a highly targeted audience with relative ease. So of course lawyers continue to devote a significant amount of time and energy to this strategy. But one of the main issues that marketers [ ] The post These are the Top Content Marketing Metrics You Should Be Measuring appeared first on Best Legal Practices.
https://bestlegalpractices.com/content-marketing-metrics/

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Want to Succeed at Instagram Legal Marketing? Think Local.

There s no denying how potent Instagram can be from a marketing standpoint. After all, 80 percent of users follow a business on Instagram. Not only that, Over 120 million Instagrammers visited a website, got directions, called, emailed or direct messaged to learn about a business. But some lawyers are reluctant to get on board simply [ ] The post Want to Succeed at Instagram Legal Marketing? Think Local. appeared first on Best Legal Practices.
https://bestlegalpractices.com/instagram-legal-marketing-2/

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2018 Marketing Spend: Where Are Marketers Spending Their Money This Year?

You re faced with a lot of choices as a legal marketer. One of the biggest is where you should devote the bulk of your spending. And this is definitely something you want to get right. After all, the last thing you want to do is throw money down the drain by investing in strategies that [ ] The post 2018 Marketing Spend: Where Are Marketers Spending Their Money This Year? appeared first on Best Legal Practices.
https://bestlegalpractices.com/2018-marketing-spend/

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Use These Content Marketing KPIs to Measure the Strength of Your Campaign

Content marketing has revolutionized the way lawyers are able to connect with leads and make conversions. Not only is it effective, it s affordable. According to DemandMetric, Content marketing costs 62 percent less than traditional marketing and generates about three times as many leads. But there s one problem that many legal marketers encounter determining how [ ] The post Use These Content Marketing KPIs to Measure the Strength of Your Campaign appeared first on Best Legal Practices.
https://bestlegalpractices.com/content-marketing-kpis/

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LinkedIn Marketing: Tapping into an Underutilized Yet Potent Network

When you think about social media for lawyers in 2018, the first networks that probably come to mind are Facebook, YouTube and Instagram. After all, they re the biggest and receive the bulk of our attention. But one network that often gets lost in the shuffle is LinkedIn. Whether it s because of the fact that it s [ ] The post LinkedIn Marketing: Tapping into an Underutilized Yet Potent Network appeared first on Best Legal Practices.
https://bestlegalpractices.com/linkedin-marketing/

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Doing LinkedIn Content Marketing the Smart Way

LinkedIn is interesting because of the fact that it has 500 million users, but only 3 million share content on a weekly basis. This gap presents an opportunity for legal marketers and makes it easier to grab the attention of your audience than it typically is on other networks such as Facebook and Twitter. Therefore, LinkedIn [ ] The post Doing LinkedIn Content Marketing the Smart Way appeared first on Best Legal Practices.
https://bestlegalpractices.com/linkedin-content-marketing/

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