How Effective YouTube SEO Translates into Better Search Rankings

YouTube has become a force to be reckoned with. According to Omnicore, it: Has 1.57 billion active users (second only to Facebook) Has an average view time of 40 minutes, which is up 50 percent year-over-year Attracts about 1/3 of all Internet users So as you might imagine, there’s some fierce competition to rank highly […] The post How Effective YouTube SEO Translates into Better Search Rankings appeared first on Best Legal Practices.
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How PR Impacts SEO in 2018

Public relations (PR) is a practice that has deep roots and can be traced all the way back to the early 1900s. It s something that has been and continues to be vital to the success of many businesses and heavily impacts their brand equity. PR has also evolved significantly over the past 100+ years and [ ] The post How PR Impacts SEO in 2018 appeared first on Best Legal Practices.
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What is Keyword Cannibalism? (And How to Avoid it from Wrecking Your SEO)

Keyword cannibalism is a classic SEO mistake that continues to plague many legal marketing campaigns. This nefarious sounding term simply refers to the practice of targeting the same keyword on multiple pages. Let s now discuss the details and how you can prevent keyword cannibalism from wrecking your SEO. Confusion for Search Engines Although you won t [ ] The post What is Keyword Cannibalism? (And How to Avoid it from Wrecking Your SEO) appeared first on Best Legal Practices.
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Outrank Your Competitors by Using the Skyscraper Technique

SEO is cutthroat. Never before has there been more competition where everyone has the exact same goal outrank the other guy. To stay ahead, you need content that outperforms other law firms and that has enough oomph to climb to the top search engines. While you re probably accustomed to hearing experts say, Just create [ ] The post Outrank Your Competitors by Using the Skyscraper Technique appeared first on Best Legal Practices.
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Fortify Your SEO with These Evergreen Link Building Tips

Links have been and continue to be a primary form of currency when determining a site s search rankings. According to recent research from Moz, links accounted for 17.31 percent of search ranking factors in 2017 a considerable increase from 14.83 percent in 2015. So it goes without saying that having a robust link profile [ ] The post Fortify Your SEO with These Evergreen Link Building Tips appeared first on Best Legal Practices.
https://bestlegalpractices.com/evergreen-link-building-tips/

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Optimize Your Copy with These SEO Copywriting Hacks

SEO is arguably the most important marketing strategy in existence. With 93 percent of online experiences beginning with a search engine, law firms want to do everything possible to climb the rankings and appear for targeted keyword phrases. Although there are numerous ways to accomplish this, SEO copywriting should be a top priority. The way you [ ] The post Optimize Your Copy with These SEO Copywriting Hacks appeared first on Best Legal Practices.
https://bestlegalpractices.com/seo-copywriting-hacks/

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Why SEO is Bigger Than Google

When many digital marketers think about SEO, they focus on just one thing appeasing Google. And it s easy to see why. As of July 2017, Google had 81.12 percent of the search market share. But it s important to maintain objectivity and understand that SEO is bigger than Google. Here s why. Other Options As I [ ] The post Why SEO is Bigger Than Google appeared first on Best Legal Practices.
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