Valuable Data on How Visitors View Websites

People are predictable in the sense that their eyes follow a particular pattern when exploring a website. Eye-tracking studies from ConversionXL have identified some predictable patterns that you can use to your advantage when determining your legal site s design and how you structure your content. Here s what you need to know about how visitors view websites. [ ] The post Valuable Data on How Visitors View Websites appeared first on .
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Top 5 Things Visitors Want to See on Your Law Firm’s Homepage

Your law firm s homepage is vitally important and can essentially make or break you from a conversion standpoint. The issue is that 77 percent of digital agencies believe that poor website user experience is a weakness for their clients, making poor user experience the most significant weakness agencies identified. So how can you improve this? [ ] The post Top 5 Things Visitors Want to See on Your Law Firm s Homepage appeared first on .
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4 Questions Visitors Want Answered Instantly When Landing on Your Law Firm’s Site

The moment a visitor lands on your website, you ve only got a matter of seconds to grab their attention and sell your law firm. In fact, 55 percent of visitors spend fewer than 15 seconds on a website. If you want to increase engagement and reduce your bounce rate, it s essential that you provide prospects with the [ ] The post 4 Questions Visitors Want Answered Instantly When Landing on Your Law Firm s Site appeared first on .
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How Visitors Read Your Legal Content

We put a lot of effort into creating great legal content. We strive to make sure that it s informative, engaging, interesting, educational and valuable to our audience. But have you ever stopped think about how your visitors read your legal content? Nielson Norman Group have performed multiple studies on this topic including eye-tracking visualizations and [ ] The post How Visitors Read Your Legal Content appeared first on .
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5 Elements of a Powerful CTA Button

Whenever visitors land on your website, the end goal is always the same efficiently move them through the sales funnel until they ultimately become paying clients. But to get to that point, it requires effective conversion optimization strategies and an inherent understanding of human psychology. One of the most basic yet important elements of [ ] The post 5 Elements of a Powerful CTA Button appeared first on .
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