What You Need to Know About Google’s Fred Update

The next big Google shakeup occurred on March 8, 2017. It was an unconfirmed yet major algorithm change called none other than the Fred Update. The name sounds innocuous enough but doesn t negate the fallout that many websites have experienced since it rolled out. In this post, we ll discuss the basics of the update, its [ ] The post What You Need to Know About Google s Fred Update appeared first on Best Legal Practices.
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Nail Your PR and Boost Your Search Rankings

At first glance, PR and SEO may seem like two disparate areas of marketing with little to no overlap. And that may have been true a decade ago. But in 2017, you could easily make the argument that your PR campaign directly contributes to the success of your search rankings. Let s discuss why this is [ ] The post Nail Your PR and Boost Your Search Rankings appeared first on Best Legal Practices.
http://bestlegalpractices.com/pr-boost-search-rankings/

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What Should Be Above the Fold on Your Law Firm’s Website?

There are numerous components of effective law firm web design. One of the most important is choosing what to include above the fold of your site. If you re unfamiliar with this concept, above the fold is simply the portion of a web page that is visible in a browser window when the page first loads. In other [ ] The post What Should Be Above the Fold on Your Law Firm s Website? appeared first on Best Legal Practices.
http://bestlegalpractices.com/above-the-fold-law-firms-website/

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Which Factors Most Influence Your YouTube Video Rankings?

With 1.3 billion users as of 2017, YouTube is second only to Facebook and a force to be reckoned with. What was once simply a platform for people to share personal videos has morphed into a social media behemoth where 300 hours of video are uploaded every minute. The interesting thing about YouTube is that [ ] The post Which Factors Most Influence Your YouTube Video Rankings? appeared first on Best Legal Practices.
http://bestlegalpractices.com/factors-influence-youtube-video-rankings/

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How to Use SEMrush for Competitive Analysis

The legal industry is one of the most competitive industries there is, which makes it incredibly difficult to gain online visibility. This is especially true if you re a small law firm swimming with the sharks and trying to compete against much larger firms with massive brand equity. But one way to level the playing field is to [ ] The post How to Use SEMrush for Competitive Analysis appeared first on Best Legal Practices.
http://bestlegalpractices.com/semrush-competitive-analysis/

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What’s the Difference Between Good and Bad Links?

When you have links pointing to your law firm s website, you may automatically assume that it s a good thing. But this isn t always the case. In fact, some links end up harming your website and can diminish your rankings. In this type of situation, you ll want to disavow those unwanted backlinks, which you can learn [ ] The post What s the Difference Between Good and Bad Links? appeared first on Best Legal Practices.
http://bestlegalpractices.com/difference-good-bad-links/

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Reel in Lost Leads with Retargeting

Regardless of how great your landing page, copy and CTAs are, leads will inevitably slip through fingers. It s just the way it is. In fact, research from Search Engine Land found, the average landing page conversion rate across all industries was only 2.35 percent. So what do you do about your lost leads? Should you [ ] The post Reel in Lost Leads with Retargeting appeared first on Best Legal Practices.
http://bestlegalpractices.com/retargeting/

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